BUSINESS CARD IS NOT ONE OF THE FIRST STEPS IN YOUR BUSINESS
Business cards are one of the first things you give out, when representing yourself, your company, product or brand, but it is one of the last you want to create. The reason for this is, you will need your logo first, on which your business card will be build on. You will need you website and an email address since these are the basic informations, your business card will normally include. You will organise yourself a business telephone number beforehand and last but not least, you might need an address for your company, which can lead to opening a business, renting an office and more.
But once you’ve decided about the information, your business card will include, the process of making one can be fast and easy. We recommend you decide about the general look, shape, size and paper, explain the designer all the details, you would like to include or leave him all the work and let him send you suggestions.
SIZE, LAYOUT AND PRINT
We always recommend standard size for business cards, which is 85 x 55 mm or 3.5 x 2 inch (1050 x 600 px). From our experience, some printers might print them as of 84 x 55 mm and remember, business cards include “bleed area”, which is an extra space for design elements, which will fall of the Art-board area, meaning they go beyond the cut edges (Picture 1). This is important so you don’t end up with business cards, that have white edges, while a card itself is coloured, or it includes a photography or basically any vector design. It’s even more important to consider this if you want an edge of any colour. Printers will guaranty you accuracy up to 2 - 3 mm or 0,08 - 0,12 inch, which means if you have 5 mm or 0,2 inch of edge, you just might end up with a business card that will have an edge on one side 5 mm or 0,2 inch and on the other only 2 mm or 0,08 inch and that will not be aesthetically pleasing.
For these and many other reasons, we suggest, you consult with the designer, before making any bigger decisions. In retrospect, business cards are not expensive, so you can order new ones and recycle the old ones. Some printers even provide free print trial before the big day of your final print, but it can also cost you from 25 up to 100 EUR, depends on the printer.
WHAT ABOUT PAPER?
Designer will help you to distinguish between various types of paper, but he will not have much affect on the print itself. That being said, it’s important to consult with the printer you trust or let this choice be made by designer, since he’s the one with past experience on the job and will most likely know which printers are the best choice for your product. Before print he will also prepare you a so-called prepress, which is print ready file for you business card.
Also, make sure, you receive examples of paper before print, discuss about the thickness of your business cards and remember the colour is not absorbed the same by all sorts of paper, meaning, the colour on your end product may vary.
COPYRIGHT & FUTURE FILES
Always ask for a Prepress file, in case you will run of your business cards and want to repeat the print later on with some other printer. Keep in mind you will receive a copyrighted vector file and it is forbidden to copy or change the inside data unless agreed otherwise.
FREQUENTLY ASKED QUESTIONS
Q: What is the recommended size of a business card?
A: We recommend standard size for business cards, which is 85 x 55 mm or 3.5 x 2 inch (1050 x 600 px). They fit in every wallet, just like credit cards, so this comes in handy when giving them out.
Q: What is the recommended thickness of a business card?
A: Thickness of a business card is usually measured in points (pt). The higher the number of pt, the thicker the card. As a standard business card we recommend 14pt, but modern thick business cards can be up to 32 pt and more, although weights can vary by paper type.
Q: How should I decide, which paper to use?
A: Contact your desired printer and make an appointment to feel various types of paper and see how they look. We collect at E-CREATE different types of paper for our customers. Mostly you will chose between Coated and Uncoated (Offset), Silk Finish, Matt, Gloss, Recycled and Processing recovered paper.